Everyone has a set of internalized techniques they prefer to use when persuading others. Logic, stories, emotions, relationship-building -- these, and hundreds of others, all available to you when you build persuasion. But none of what you already have in your persuasion arsenal actually matters. It doesn’t matter how good you are at a persuasion technique, or how comfortable you are with it.
What matters is how your target wants to be persuaded.
The first mega mistake persuaders make across the board is to use their own pre-programmed preferences instead of using the tools the target needs to experience in order to say yes.
If people prefer stories, use stories. If receivers prefer strong logic, use strong logic. If persuadees start off from a place of doubt and suspicion (like most consumers do), then deal with those emotions before you do anything else.
Great persuasion requires the persuader to adjust to the audience. Once you respect receivers enough to pre-adjust what you do before you even try to persuade, then you’re far more likely to create persuasion-to-target fit, and not kill off your chances for a yes simply because you’re using a technique your audience doesn’t like.
Build your persuasion backward. And your chances of success expand immensely.