Sure, businesses are complex. They do lots of things, they fulfill many functions.
But they are distinguished by one existential fact --
they have to make money.
And any and all messages that businesses create are there to support the making of money.
You create business messaging to bring in new customers. To increase the popularity of your brand. To be known by more and more people. To make sure people know your products and what they do.
Business messaging is money-making messaging.
So let's talk about how great business messaging helps a company make money.
